Leadership & Entrepreneurship in marketing 💜

The full lineup for Mini-Conference #003 — and why it's our most ambitious programme yet.

We've been introducing our speakers one by one on LinkedIn — but we wanted to bring the full picture together in one place, just for you.

Here's who's taking the stage at Mini-Conference #003: Leadership and Entrepreneurship in Marketing (Event Details) on 20 June at Kitchen59/Rooftop59, Sofia.

👉 Add the event to your Google Calendar​

Leadership Track · 09:30–11:00

Bethan Vincent (Founder, Open Velocity) will challenge the "command and control" myth and make the case for a more human kind of leadership — one built on trust, clarity, and intelligent autonomy.

Hristina (Tina) Mangelova (VP of SEO & AI Optimization, MissionOne Media) shares what it actually takes to lead a team scattered across time zones and continents — from earning trust at a distance to managing up when your manager is in a different timezone.

Marina Cholakova (Head of Search, Franchise Fame) translates the analytical instincts that make great performance marketers into a practical leadership framework — so you can lead your team with the same confidence you bring to your campaigns.

Dr. Julika Novkova (Founder, Juls' Psychology) closes the track with a sharp 10-minute talk on staying connected to meaning under pressure — without burning out in the process.

Career & Entrepreneurship Track · 11:30–12:30

Rita Cidre (Head of Customer Education, Semrush) explores the "Play Gap" — the growing distance between the creative energy we start our careers with and the heaviness that can set in over time — and offers a framework for bringing curiosity back.

Diana Racheva (Co-Founder, Courageous Coaches) asks: what if you stopped looking for the perfect job and started designing it? A rapid-fire 10-minute talk applying Design Thinking to career decisions.

Vyara Stefcheva (Exited Agency Founder and Serial Entrepreneur) brings her three vantage points — founder, agency leader, educator — to share what she's learned from building, scaling, and selling a marketing business, and from mentoring dozens of founders since.

Stories From the Women Who Walk the Path · 14:00–15:30

Two panels and one brand-new format — a live one-on-one interview, introduced just for this event.

The Community Panel features Radostina Hristova and Stefy Krushkelova in an honest conversation about building communities that compound over time, and why community has become one of the most underestimated levers in modern marketing.

The Entrepreneurship Panel brings together Zhenya Dimitrova, Teodora Ivanova, and Fatima Megraby — three founders sharing the unfiltered version of the leap from marketer to entrepreneur.

And in our first-ever live interview, Yana Durzheva (Head of Retail Marketing, ProCredit Bank Bulgaria) sits down for a candid one-on-one on how marketing actually works at scale inside a major organisation — the decisions, the trade-offs, and the lessons that don't usually make it into conference talks.

Then we head outside for a sunny rooftop cocktail party 🥂 at Rooftop59, with 360° views of Sofia and Vitosha, to close the day.

Why this event

This isn't a slide-deck day. It's built for marketers, founders, and business leaders who want practitioners, not theorists — people who've actually built teams, started businesses, and navigated the agency world. Whether you're scaling a team, thinking about going out on your own, or trying to stay ahead in a fast-moving industry, this event was built for you.

Tickets are €99 for in-person (full day including catering, gift bag, recordings, and rooftop) or €49 for the recordings, available to everyone.

What your ticket includes (in-person):

• Access to all lectures, panels, the live interview, and the rooftop cocktail party
• Networking with 70+ marketers, founders, and agency leaders
• Catered breaks — pastries, lunch, and rooftop catering
• Drink vouchers for the rooftop party
• Gift bag with new community swag and partner goodies
• Professional photos from the event
• Video recordings of every session, delivered by email after the event

👉 Secure your spot: Get Your Ticket – In-Person or Recording​

P.S. If you can't join us in person, recording tickets give you every session after the event — same link above.

Partnerships and Sponsors

• We've already onboarded an incredible community partner for this event — ProCredit Bank Bulgaria, celebrating 25 years of modern, development-oriented banking.
• We have a small number of headline sponsor (2) and media partner slots still open. If you'd like your brand in front of 70 curated marketers, founders, and business leaders — or you'd like to cover the day editorially — we'd love to talk. Reply to this email for more information on partnerships; or see our sponsorship offer, or share with a relevant stakeholder

I can't wait to see a room full of curious, generous, ambitious marketers on 20 June. Thank you for the trust you put in our team to bring events like this to life. ♡

See you there,
Lazarina and the Women in Marketing - Bulgaria Team 🇧🇬