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Women in Marketing – Bulgaria · Mini-Conference #004
Your guide to the day:
SEO, AI Search (GEO) & Automation
Nine talks across three tracks, a full day of food and drinks, a swag bag worth taking home, and a room full of people who work on organic visibility. Here’s everything you can expect.
đź“… Saturday, 21 November 2026
đź“Ť Kitchen59, bul. Tsar Boris III 59, Sofia
🗣️ Delivered in English
In-person €99 · Recording €30
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What to expect
A full day, well fed and well looked after
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Fully catered, all day
A two-course lunch, snacks at every break, and drinks included: coffee to start, and a closing cocktail to finish. |
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A swag bag worth keeping
Goodies from Randum Goodies and our partners, including tote bags, banana and cross-body bags, laptop cases and merino hats. |
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A photo booth and a few surprises
Fun extras throughout the day. We’re keeping some of them under wraps. |
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Closing networking cocktail
End the day with the speakers and the rest of the room. |
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Recordings and slides afterwards
Every session is recorded and sent to you after the event, so you don’t have to choose between tracks. |
Your host and MC for the day is Marina Cholakova, Head of Organic and Performance Marketing at Local Fame.
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The shape of the day
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Arrival, registration & coffee · Welcome · Track sessions |
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Two-course lunch & networking |
| Afternoon |
Track sessions · Panel discussions · Coffee break |
| Evening |
Closing & cocktail party 🥂 |
Exact session times are on the event page as we finalise them.
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The sessions
Three tracks. One organic-growth playbook.
Whether you work in SEO, content, organic growth or lead a marketing team, here’s what each talk will give you.
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Track 1
SEO — Winning in Traditional Surfaces
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Marketing Manager, Sitebulb
Less Chaos, More Organic Growth: Building a Content Machine When You’re a Team of One
How Jojo runs content as a one-person function at Sitebulb: five systems, from a repurposing pipeline that turns one webinar into ten pieces to a community-listening habit that costs nothing extra.
- A five-system framework you can start building this week
- An honest map of which content tasks AI can take off your plate, and which it can’t
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Head of Search & SEO, Alamy
Once a Search Engine, Always a Search Engine
Lessons from building Alamy’s own search engine, used to explain behaviours we all see in Google and other platforms.
- A clearer mental model of why search engines behave the way they do
- More context for reading algorithm shifts, without the panic
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Business and Marketing Strategist
How to use Synthetic Personas to Rewrite your SEO Strategy
Query fan-out and AI shortlists mean understanding the customer beats keyword volume. Vyara shares her method for AI-powered synthetic buyer personas, with a real case study.
- A step-by-step method for building a persona grounded in real business data
- How to simulate the persona’s AI agent searching on its behalf
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Track 2
AI Visibility Marketing — AI Search, Agentic & GEO
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SEO & AI Search Consultant · Founder, Orainti
International SEO in an AI Search Era: What Has Changed and What Hasn’t
What it takes to be recommended across international markets in AI answers, with research data and a winners-and-losers analysis.
- What’s genuinely changed, and what’s still fundamental, for international SEO
- How to evolve your strategy to maximise AI visibility across markets
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Head of Innovation, WordLift
Building Trust for Minds That Never Met You: Knowledge Graphs & Ontologies for AI Systems
AI systems only trust the evidence put in front of them. Why reputation alone carries no weight with a machine, and how knowledge graphs fix that.
- How to structure your organisation’s facts, relationships and evidence for machines
- How knowledge graphs make a brand findable and believable to AI
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Independent AI Search Consultant
Multimodal: Video GEO — Optimizing for the Machine Gaze
LLMs cite YouTube constantly. How AI parses video across visual, audio and text streams, and the new specs for AI search.
- Practical specs to make video machine-readable (frame sampling, audio bolding, caption contrast)
- Why video is now both a retrieval surface and a social format
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Senior SEO, Hostinger
Stop Treating AI Search Like One Channel: My Playbook for Success
ChatGPT, AI Overviews and Gemini don’t draw on the same sources. Evelina’s research and client work on treating each surface on its own terms.
- Realistic prompt tracking built from real customer conversations
- A testing approach for earning places on highly cited third-party pages
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Track 3
AI Automation for Organic Growth
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Founder, Women in Marketing – Bulgaria · MLforSEO
Building scalable automations for tasks that win visibility in both traditional and agentic search
Automations that survive moving between projects and sites, combining ML APIs, LLMs and rule-based systems. Three use cases end to end.
- Entity audits, structured data and content transformation, from rationale to scripts
- Resources to set each automation up yourself
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CRM, MarOps & Automation Consultant
Human in the Loop: What to Automate, What to Check and What to Own in Marketing
Automations for small teams built with n8n, Zapier and Claude Code: what AI can run alone, where a person signs off, and what you never hand over.
- A four-question checklist for deciding what AI can run on its own
- Example automations you can implement in your own work
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More panels are still to be added. See the full programme → |
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Save your seat
In-person €99, including food, drinks, swag and recordings. Can’t travel? Recording ticket €30.Coming with colleagues? Teams get 2+1 and 3+2 offers. Email team@womeninmarketing.bg to book as a team.
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Made possible by
Our sponsors & partners
Community partners
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ProCredit Bank · A modern, development-oriented bank built on transparency, and a long-standing partner of our community. |
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Yoast · The team behind the WordPress SEO plugin used by 13M+ sites. Yoast SEO AI+ shows how your brand appears in AI answers. |
Marketing sponsor
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Screaming Frog · Makers of the SEO Spider, and supporters of this community since our very first networking dinner. |
Scholarship sponsors
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Advanced Web Ranking · Rank tracking and search visibility for SEO teams. AWR is funding seats for community members who couldn’t otherwise attend. |
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MLforSEO · AI and machine-learning training for marketers, also funding scholarship seats. |
Event partners
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Randum Goodies · Our swag partner, curating and producing the goodies in every attendee bag. |
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Co-Kitchen · Our home for speaker dinners since the very first edition. |
Venue & media partners
Kitchen59, our venue, an ecosystem of event spaces, the Talents restaurant and co-working floors in Sofia’s Hipodruma district. Spreading the word: Sofia Expats Community and SoftUni AI Community.
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We can’t wait to see you there. Reply to this email if you have any questions.
With warmth,
Lazarina & the Women in Marketing – Bulgaria team
Lazarina Stoy, Founder, Women in Marketing – Bulgaria
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© 2026 · womeninmarketing.bg · All rights reserved
Women in Marketing – Bulgaria is registered as foundation in the country of Bulgaria, with registration number 207901031.
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