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Community digest · October 2026
Last month in WiM-BG
October was full of energy in WiM-BG: members organised meetups, celebrated new partnerships, and got creative with pilot projects and webinar ideas. This month we're spotlighting community wins, upcoming events, and opportunities to get involved.
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424members and counting. A warm welcome to everyone who joined us in October. New here? Say hello in #community-introductions.
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Community updates
From our Slack
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Seaside meetup organising in Varna
Members coordinated plans for a Varna gathering in November, moving the conversation to Facebook for faster coordination. A practical reminder of how the community comes together across regions.
Read the thread in Slack →
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Pilot group forming for creative project
Someone shared a proof-of-concept programme they're developing and invited members to join the pilot. The thread sparked conversation about real-world matchmaking and relationship dynamics, showing how marketers support each other beyond work.
Read the thread in Slack →
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Public webinar on Black Friday strategy
A member proposed a five-perspective webinar covering AI Search, SEO, PPC, Social and Email for holiday campaigns, with 5–8 minute presentations from each expert plus Q&A. If you specialise in any of these areas, this is a chance to share your approach.
Read the thread in Slack →
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Networking Dinner 007 in Plovdiv
Tickets are now open for the November customer-centric marketing event in Plovdiv. Early bookers can use code regular10 for 10% off if they've attended a WiM-BG event before.
Read the thread in Slack →
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Book Club picks 'Finding Yourself Again'
The next meeting (December) will explore books about rediscovery, literary characters, memoirs, travel guides. Members will choose the exact date together closer to the time.
Read the thread in Slack →
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Upcoming
Events, webinars & workshops
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On demand
Workshops you can watch now
13 community workshop recordings are live on our website, free for community members. Already have a website account? You’re in. New here? Register with the email you use in our Slack.
New in October
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Partners
Partner updates
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ProCredit Bank workshop: from corporate to consumer
Yana Durzheva, Head of Marketing at ProCredit Bank, led a community workshop on how the bank repositioned from a B2B reputation to an everyday consumer brand, from the strategy to the trade-offs and what moved the needle. The recording is now on demand.
Watch the recording →
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Bluehost ELEVATE summit, shared by Yoast
Our community partner Yoast shared the Bluehost ELEVATE Small Business Growth Summit, an online event on 10 November on how technology and AI can help businesses build, grow and run online. Alex Moss, Principal SEO at Yoast, is speaking on search visibility in the age of AI.
See the details in Slack →
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Yoast joins as Mentorship Program partner
Yoast, the WordPress SEO plugin trusted by millions, is sponsoring WiM-BG's spring 2027 Mentorship Program as our newest community partner.
Read more →
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Opportunities
Roles posted in the community
Jobs
Freelance & opportunities
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Industry
Marketing industry updates
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Google serving different SERPs to bots
New research on how Google deliberately serves different search results to crawlers versus users, critical for SEO strategy.
See it in Slack →
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OpenAI study on ChatGPT workplace use
OpenAI's research shows 48% of queries are for practical guidance and information-seeking; useful insight for content and marketing strategy.
See it in Slack →
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Meta's new ad image text rewriting feature
Meta now allows dynamic text rewriting on ad images, expanding creative control for paid campaigns.
See it in Slack →
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Not in our Slack yet?
Slack links in this email open for community members. Join to follow the threads, find roles and meet the people behind them.
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With warmth,
Lazarina & the Women in Marketing – Bulgaria team
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Women in Marketing – Bulgaria is registered as foundation in the country of Bulgaria, with registration number 207901031.
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